Islamic Tourism Centre

About Islamic Tourism Centre (ITC)

Since 2009, Islamic Tourism Centre (ITC), an award-winning agency of the Ministry of Tourism, Arts and Culture, Malaysia, has championed Islamic Tourism and developed the growth of this segment for Malaysia while sharing its expertise with the world.

ITC has led industry players in strengthening their position in Islamic Tourism and creating a Muslim- Friendly Tourism and Hospitality (MFTH) ecosystem through:

o Research into Islamic Tourism development

o Industry insight and information exchange

o Training and capacity building

o Muslim-friendly standards development, certification and recognition

o Advisory services

o Market and product development